Having to make a choice can be agonising enough. But having to make a choice when faced with an endless array of choices is the curse of modernity.The Paradox Of Choice by Barry Schwartz lets on about why human beings generally suck at making decisions. Schwartz also reveals why even after people have made up their minds, they still agonise over whether it was the best decision, regardless of how many hours they spent brooding about it.
Add to the fact that the human ability to process information is generally weak or extremely faulty (we rely a lot on quick and dirty rules of thumb), people more often than not do not act in their best interest. This generally explains why there is always so much regret after the fact.
Schwartz's research primarily revolves around psychology and runs through the gamut of past research, such as heuristics and biases.
I would also like to think that this book is a major flipping of the bird in the face of treatises that insist humans are rational.
We are not and we should not pretend to be.
If you think life is about having to choose the most
worthy useless thing, this book might be appealing:
Someone who probably knows more about
psychology than you is a mentalist. To find out
what's in your mind:
If you need another book that teaches you
how to live, here it is:
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